May 23, 2025
Hibisque Branding
To summarise, our group decided to create a new type of brand from scratch, one that focuses on fancy snack boxes, hence the name “HIBISQUE.” It is a snack box type of brand that consists of five different types of snacks in one snack box. It is made in a factory for scale and sold among middle to high-class individuals that can afford high-priced foods. It can be used for multiple types of occasions, whether formal, like a VIP meeting, or informal, such as a house-warming party or an open house.
Branding
Hibisque
The name “Hibisque” was heavily inspired by Malaysia’s national flower and symbol that is named Hibiscus. The word que or “kuih” adds a touch of elegance. Instead of using the word “kuih,” we change it to que to make it more elegant and unique. As for the tagline, “Rasa mekar dari tradisi,” the taste of Hibisque dishes brings a blooming and fresh feeling that comes from local tradition. This feeling is Hibisque's unique selling point. No matter where Hibisque products are enjoyed, they will bloom in a sense of tradition in every bite.
Revolution
May 23, 2025
Hibisque Branding
To summarise, our group decided to create a new type of brand from scratch, one that focuses on fancy snack boxes, hence the name “HIBISQUE.” It is a snack box type of brand that consists of five different types of snacks in one snack box. It is made in a factory for scale and sold among middle to high-class individuals that can afford high-priced foods. It can be used for multiple types of occasions, whether formal, like a VIP meeting, or informal, such as a house-warming party or an open house.
Branding
Hibisque
The name “Hibisque” was heavily inspired by Malaysia’s national flower and symbol that is named Hibiscus. The word que or “kuih” adds a touch of elegance. Instead of using the word “kuih,” we change it to que to make it more elegant and unique. As for the tagline, “Rasa mekar dari tradisi,” the taste of Hibisque dishes brings a blooming and fresh feeling that comes from local tradition. This feeling is Hibisque's unique selling point. No matter where Hibisque products are enjoyed, they will bloom in a sense of tradition in every bite.
Revolution
May 23, 2025
Hibisque Branding
To summarise, our group decided to create a new type of brand from scratch, one that focuses on fancy snack boxes, hence the name “HIBISQUE.” It is a snack box type of brand that consists of five different types of snacks in one snack box. It is made in a factory for scale and sold among middle to high-class individuals that can afford high-priced foods. It can be used for multiple types of occasions, whether formal, like a VIP meeting, or informal, such as a house-warming party or an open house.
Branding
Hibisque
The name “Hibisque” was heavily inspired by Malaysia’s national flower and symbol that is named Hibiscus. The word que or “kuih” adds a touch of elegance. Instead of using the word “kuih,” we change it to que to make it more elegant and unique. As for the tagline, “Rasa mekar dari tradisi,” the taste of Hibisque dishes brings a blooming and fresh feeling that comes from local tradition. This feeling is Hibisque's unique selling point. No matter where Hibisque products are enjoyed, they will bloom in a sense of tradition in every bite.
Revolution